Once there’s soil in the cart, customers are ready to shop for the plants to put in the soil and perhaps containers, too. That same store showed customers what bagged goods looked like inside in a clever display of wheelbarrows.įlamingo Road Nursery in Davie, Florida, makes sure customers can’t miss their Master Nursery Bumper Crop soil products display on the way in to the garden center. This one is always easier said than done, but Suburban Lawn & Garden south of Kansas City, has soils cross-merchandised with pottery that would be used in that instance-in this case for cactus plants. Something I thought was great about this, though, is the signage with the large pricing on it, so you could see it from a distance in case you want to scope it out before going inside. Customers can buy at checkout and drive through to get loaded up. This one is from a Stein’s Garden & Home location in Milwaukee. I included this one because I often hear retailers questioning others about how they have their drive-up bagged goods situated.
They, too, carry their own private label premium potting mix, along with SunGro, Foxfarm, Espoma and others. At the Family Tree Nursery location in Shawnee, Kansas (southwest of Kansas City), they stack up clean bags indoors with pricing overhead, making it easy for customers to find what they’re looking for. However, keeping bagged soils inside can help reduce dust, dirt, wet packaging and other problems caused by the outdoor elements. Not everyone has the space or the ability to do this inside. These photos are a couple of years old, so the packaging and verbiage has changed a bit, but it’s still the same product customers know they can trust because they see the results in the plants they buy. They highlight in all marketing-on the bag, on the website and on in-store signage-that the blend is the same they use in their own growing operation. You can email me at LabelĪl’s Garden Center, with four locations in Oregon, offers a private label potting soil (pictured here) and organic compost, as well as a fertilizer option.
If you have a unique strategy for selling more of any given product, I’d love to hear it, too. I’ve been all over this great country and now I want to show you what others are doing. This time I’m going to show you through photos I’ve taken over the years of displays and strategies that caught my eye at a variety of retailers. Often I write a lot of words trying to provide strategies for selling more of something- in this case, bagged soils.
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